Design is exploration of thought developed into a visual message. As a designer I use structure to emphasize readability. However, design should not only be readable, it should visually communicate the values and purpose of the conveyed message.
I have a Bachelor of Fine Arts in Graphic Design from SUNY Fredonia and I have been a freelance designer since 2004. I started as a contractor for Carrier Corporation in Syracuse, New York and currently work for XO Communications full-time in Herndon, Virginia. At XO I work on brand management and creative for web and print marketing materials from concept to final production.
With my education and experience I feel comfortable working in all areas of design, such as environmental, product, 3D, packaging, way finding, concept, web and art direction.
A Client’s Guide to Design This PDF covers how to hire a designer and create a client breif. From AIGA’s Design and Ethics Series.
Why Design? Outlines the role of design in business strategy. It seeks a common framework for why design adds value to clients’ interests.
What every business needs. And how. Explains the role designers and designing can play in problem-solving.